The First

THE FIRST STRAIGHTENING SHAMPOO IN THE WORLD
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PATENT BR 10 2016 006714 6

The First Shampoo
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PROFESSIONAL USE
UNDERSTAND THE FIRST

UNDERSTAND THE FIRST

Understand what makes The First Shampoo
compatible with all chemical

Everyone comments on smoothing revolution. The first shampoo that smooths in the world was created and patented by “Sweet Hair Professional”. Among many benefits to customers and professionals understand what makes the shampoo The First compatible with all chemical!

When we use a strong chemical in the hair, a bridge of the hair’s structure is broken. If there is a break of more than one bridge, there will be much feared chemical cleavage (chemical incompatibility). To retrieve a hair in this situation, it takes some time and money.

Desnaturação da Queratina
Tabela de Compatibilidade Química

The First straightening Shampoo in the world has affinity with the keratin of the hair and promotes protein denaturation by acid and heat source. Since this smoothing process is not a continuous and does not break the disulfide bonds, it guarantees secure compatibility with other chemical processes and can be a renaturation (hair has it original structure 6 to 9 months later).

The First it is a shampoo composed by a blend of acids that bind to the simple hair proteins. Throughout the interaction with a heat source it generates hair straightening. The assets that make up The First are organic acids, which are presented in three-dimensional shape, interacting in the cortex: the hair’s inner structure.

Note 1: Sweet Hair took 2 and a half years to develop the technology of this product. We’ve all safety reports and compatibility with the hair fiber. Obs: In all existing straightening bases been proven in the laboratory that promotes The First minor modification or damage on the hair strands.

Note 2: It is essential to understand the process of applying for evaluation of pH containing the product, for the application process we have two dilutions in water, not keeping an extreme acidity.

Note 3: The composition of the acid is within the limits for skin and hair allowed by Brazilian ANVISA and International public health authorities worldwide.

Step by Step

FAST AND EASY

Passo 1

1st. Wet the hair and, with the aid of a towel remove the water excess from the threads.

Passo 2

2nd. Shake the bottle andf apply a minimum amount of 50ml of The First, according to the lenght and density of the hair. Go through all the thread’s length and make circular movements until you get a dense and abundant foam without much rubbing the scalp. Note: Do not add water to make foam.

Passo 3

3rd. Let ot act for 20 minutes and rinse completely.

Passo 4

4th. Dry the hair 100%. Separate the hair in thin highlights and flat iron each highlight from roots to ends 5 to 7 times , in a temperature of 180ºC to 230ºC (375ºF to 450ºF). Doing slow and continuous movements.

IMPORTANT DETAILS FOR

THE SUCCESS WHEN APPLYING

Detalhe 1 REMOVE THE WATER EXCESS FROM THE HAIR IN 80% WITH A TOWEL AND IF NECESSARY, FOR MORE RESISTANT HAIRS, USE A BLOW DRYER.
Detalhe 2 AVERAGE AMOUNT PER APPLICATION
50ml – Short and medium hair
50ml a 70ml – Medium and long hair
70ml a 100ml – Long hair
100ml a 150ml – Very long and voluminous hair
Detalhe 3 FOR THE STRAIGHT EFFECT WE MUST FLAT IRON THIN HIGHLIGHTS ON A TEMPERATURE OF 230°C/450°F, WITH SLOW AND CONTINIOUS MOVEMENTS.
Watch the step by step video
Só uma coisa mudou... TUDO

You can combine The First

on different ways…

01

For blonde hair – frizz removal

Blend 35ml of the first with 25ml of Sweet’s Hair toner shampoo. Let it act for 10-20 minutes, rinse 100%, blow dry the hair and finalize with a flat iron.

The First e Matizador
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TONING
STEP BY STEP

02

Reconstruction and Nutrition

After The First’s 20 min break, rinse 100% and apply the Cronoly treatment mask. Let ir acto for 7 minutes, rinse 100%, blow dry and finish with a flat iron.

The First e Cronology
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CRONOLOGY LINE
STEP BY STEP

03

Damaged ends reparation

After The First’s 20 min break, rinse 100% e apply S.O.S’s first step on the damaged ends. Blow dry 100% and finish with a flat iron.

The First e S.O.S
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S.O.S
STEP BY STEP

04

Semi Permanent

Apply 50ml of The First throughout the hair, let it act for 20 min and rinse 100%. Bow dry 80% and apply Lovely’s Hair Treatment step 2 on the hair. Let it act for 15 min, rinse 100%, blow dry and flat iron it 7 times each highlight.

The First e Lovely
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LOVELY LINE
STEP BY STEP

05

Capillary Mirroring

After The First’s 20 min break, rinse 100% and apply Lovely’s thrid step, Touch of Silk mask. Let it act for 10 min, rinse 100%, blow dry and flat iron 7 times each highlight.

The First e Lovely
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LOVELY LINE
STEP BY STEP

06

Coloration

After making The First’s complete procedure, after flat iron it, wet the hair, dry with a blow drier and apply the coloration according to the manufacturer’s instruction. After the break time, rinse again. For a better sensory and color durability, we suggest end with the Touch of Silk or the Mask Hair Cream of Cronology line.

The First e Royal Colour
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ROYAL COLOUR
STEP BY STEP

07

Decoloration

After performing the complete procedure of The First, that is, after flat iron,, wash the hair with shampoo and conditioner, dry with the aid of the dryer and perform the bleaching procedure. Then perform tinting and toning, as desired, and to better sensory and color durability, suggest end with the Touch of Silk or the Mask Hair Cream of Cronology line.

The First e Pó Descolorante
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BLEACHING POWDER
STEP BY STEP

The 5 acids that make The First unique!

Salicylic | Alpha Lipoic | Glycolic | Lactic | Hyaluronic

The First consists of a blend of acids: Salicylic Acid, Alpha Lipoic Acid, Glycolic Acid, Lactic Acid and Hyaluronic Acid. Separate they have different functions for the thread’s structure. However, the addition of the 5, specifically, is able to promote smoothing when combined with the heat source.

We recommend to pregnant women consult a doctor before use and only children over 12 years, with parental consent.

Note: These acids are in concentrations allowed for skin. During the application process, the acids also undergo two dilution processes in water. Thus, we can ensure a result and securely performance.

CURIOSITY

Did you know that these acids can be found in the foods we eat? Learn a little more about

Salicylic Acid: Apple, Avocado, Broccoli, Cucumber, Grape, Plum, Raspberry, Spinach, Zucchini, Tamarindo and Grapefruits.

Alpha Lipoic Acid: Spinach, Broccoli, Peas, Beer Yeast, Brussels sprouts, Bran rice and Meat.

Glycolic Acid: Sugar cane, Beets, Pineapple, Melon and Grape.

Lactic Acid: Milk, Cheese, Ice cream, Pickled olives, Bread, Biscuits and Pancakes.

Hyaluronic Acid: Birds, Soybeans, Red wine and Vegetable roots.

The Magic of the Irresistible

International reports
Duration of 3 to 4 months
Does no harm to the threads
Much faster procedure
High performance results

The First Shampoo

Easy application
No color alteration
No formole
Yields 20 applications
Compatible with all chemicals

BENEFITS

The First
is the main
tool in your
BUSINESS

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