a stage made of colors and sensations
Sweet experience is a unique, special and impactful mega event. With the presence of professional hairdressers from renowned salons, Experts Ambassadors and International Technicians, Sweet Experience brings you the beauty trends to 2019.
Great Hairdressers perform their live performances in a mix of show and technique using Sweet's products.
be our guest
Sweet has prepared it's Dream Factory in São Paulo to offer you a totally magical experience with a stage of colors and sensations so that we can learn and relearn about the beauty world together.
UNIQUE AND IMPACTING
Expert Ambassadors, International Technicians and renowned hairdressers from Brazil and Latin America showed great techniques and trends developed with a focus on beauty and productivity to make the work of professional hairdressers more practical, beautiful and profitable.
Live exhibitions of the most incredible techniques such as coloring, cuts, straightening and hairstyles performed with total mastery throughout the event, in various types of hair using Sweet products, demonstrating the different combinations and procedures, and showing the high performance that we offer to professional hairdressers.
our focus is on the professionals
Sweet believes in the importance of education and empowerment of beauty professionals. That's why we create events totally geared towards hairdressers and entertainers, entertaining while transmitting knowledge and culture.
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